The definition of an introvert is “a shy, reticent person” or someone who prefers to keep things private, this is the hardest quality to overcome as an introverted business owner. Knowing that you have to interact, advertise and promote yourself and your business or it will never take off.
When it comes to Social Media, this is sometimes even just as difficult as speaking in a crowd, but it is also the best way to get your business out there to the masses. By getting out on social media, you are still networking – just at a pace that gives your soul and comfort zone the rest it needs when you are trying to get known in your field/industry/community.
Here are some amazing tips to help you gain Social Media Growth for your business:
The K.I.S.S. method – it really is the simplest
Regardless of how you identify, keeping your social media presence straight forward, to the point and simple is the best thing you could do. If you are too shy to put out life pictures, you could also do simple things like commenting/retweeting content that matches your messaging – share interesting industry articles or finding memes that speak to you and business. These little things help your base know who you are, makes you a real person that will only keep them coming back for more as they get to know you. Also, the more you do this, the easier it will be to expand and get bigger/better at it.
Believe me, practice makes perfect! Did I ever in a million years think I would stand up on a stage for Amazon Handmade in front of hundreds of people and speak? Nope, not a chance, but I did it, and it does get easier the more times you put yourself out there.
Showcase your clients/customers/testimonials
Why not let your clients speak about you and your services! This is the best way to not only get your information out there but to share actual reviews, only validates and grows the awareness of your brand! It’s a Win-Win! By doing this, you could promote the necessary products/services that tie into the review, therefore giving more credibility and authority to your business and its message you want the general population to hear more about.
So you are just trying to get comfortable sharing about your business, why not start with sharing industry interesting articles, memes or facts! This builds your authority as you grow. You can share interesting facts that help grow your brand as well, just remember to keep it like the K.I.S.S. method and relevant to the types of clients you want to share with.
All else fails, Delegate the task…
If you are still struggling to get out there, why not delegate the task to a person or team to do? This investment would have a large ROI (Return on Investment) as they can help you choose the types of content to share and implement once guidelines are set. This makes things much simpler as you aren’t self-censoring as often.
These are just a few suggestions to help you get out there. Just remember as well, that you do what is comfortable and what makes the most sense to the growth of your business. You need to respect your comfort zone, even if you have to stretch it a little bit.