Tired of scrolling through Facebook and Instagram feeds to find new leads? That’s what a social media manager is for. Choosing a social media manager can be revolutionary for your business and marketing efforts.
Before you get too excited there are a few things you should keep in mind before hiring an expert. Does this person have the experience? Can they take on your brand voice? Are they the right fit for your business?
These are just a few of the questions you need to be asking yourself while finding the right social media manager to hire.
1. Is this Social Media Manager in My Niche?
Social media agencies tend to provide services to all industries while social media managers typically choose a few niches they’re well versed in. Why? Simply because one person cannot and does not know everything.
That’s not to say a B2B (business to business) social media manager can’t serve a lawyer but if the Social Media Manager has no experience in your industry red flags should be going up.
No one can always research and perform target market research to relate to your ideal audience but why choose a general social media strategist when you can choose one that actually knows the ins and outs of your industry.
Just keep in mind that brand new social media managers probably won’t know their niche yet, and that’s okay too.
2. Can They Provide the Results I Need?
You most likely want to hire a Social Media Manager to help you bring in more leads, sales and expand your internet presence.
Tons of followers are fun and all but if you don’t have the increase in sales, brand awareness and inquiries to back it up it doesn’t really matter. That’s why you need to decide what your business needs help with before hiring a social media manager.
Once you know your business goals you can relay them to the right expert for a ROI (return on investment). Do you need more people to share your content? Do you want your clients or customers to interact with you?
These are the questions to keep in mind when you’re figuring out what results you’ll actually need.
3. What Makes This Person Qualified?
This internet is an amazing thing but it’s quite easy for someone to say they’re a social media manager with no social proof. Ask for testimonials and references.
Does this person have any case studies or screenshots from successful campaigns they’ve run? You can at least check out their own Facebook, Instagram, Twitter, and LinkedIn profiles to see if they actually know what they’re doing.
Finding out where this person studied is important as well. Did they get a certificate from an online class? Are they being mentored by someone who has the expertise to teach this skill to others?
There are plenty of professionals out there with college degrees in marketing and communications but make sure you’re hiring someone who really knows social media strategy.
4. Do They Know How to Interact Effectively?
Social Media is the new way of handling customer service. Can this person handle monitoring your social media sites for positive and negative comments?
A background or experience in customer service is helpful when choosing a Social Media Manager for your business. Interacting with your customers and followers also means they need to know how to create content that compels people to share, comment and engage with your brand.
What’s the use in hiring someone who cannot speak in a tone that your clients relate to? This is where quality copywriting comes in. You can have an amazing graphic for your Instagram post and still get little to no comments and interactions because the story (or lack of) they’re telling doesn’t fit.
I work with small business owners, it’s my passion. I also focus my social media management services on authentic engagement, building a community and great content, no sleazy tactics! If that’s something that resonates with you more then only focusing on follower counts, please reach out!